Growth Marketer

We're seeking a data-driven Growth Marketer to spearhead our growth initiatives. As our core marketing team member, you'll work directly with the founders to grow our customer base through content and in-person events. This role is perfect for a curious, autonomous person who thrives in rapidly changing environment.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy, focusing on content creation and in-person events

• Create engaging daily/weekly content for our blog and social channels

• Build out a paid acquisition channel

• Identify, test, and scale new growth channels

• Set up analytics data (HubSpot, Segment, Google Analytics, etc.) for channel optimization

• Strategically allocate and manage our monthly marketing and sales budget

• Develop standards, processes, and tools to drive significant impact and efficiency

• Interface with our marketing agencies for Google Ads, LinkedIn Ads, and SEO

• Work directly with the founders to identify and pursue new growth opportunities

• Develop and run growth experiments

What We're Looking For:

• At least 5 years of hands-on experience in a product-led growth (PLG) role, preferably within a B2B SaaS company

• In-depth knowledge of demand generation, digital marketing, and content creation

• Strong data analysis skills with a proven track record of data-driven decision-making

• Excellent written and verbal communication skills

• Ability to work autonomously and manage multiple projects simultaneously

• Proactive problem-solver with a knack for identifying and addressing challenges

• Adaptable and quick learner, comfortable with rapid change and ambiguity

• Experience in fast-paced, high-growth startup environments

Bonus points

• You've previously worked at a fast-paced, quickly-growing startup

• You have experience with marketing developer products

• If you've read this far, include “DX” somewhere in your application